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Georgian CSOs call on Facebook to improve ad transparency

(June 29, 2020)


Today, nearly 50 Georgian CSOs and media outlets issued an open letter to Facebook urging the social media giant to promptly launch Political Ad Library and introduce other measures for increased ad transparency and countering disinformation ahead of the 2020 parliamentary elections in Georgia. The letter addressed to Facebook founder and CEO Mark Zuckerberg and Facebook VP for Global Affairs and Communications Nick Clegg is re-printed below.


We the Georgian civil society representatives, civic activists and media representatives, would like to draw your attention to the upcoming 2020 parliamentary elections in Georgia and continued attempts of political interest groups and foreign actors to undermine free and equal election environment by using disinformation and Coordinated Inauthentic Behavior (CIB) on Facebook, jeopardizing democracy and Georgia’s Western integration. 

During the 2018 presidential election in Georgia, anonymous pages used sponsored content to wage far-reaching discrediting campaigns on Facebook, with the aim of influencing voters and radicalizing election processes against the background of negative campaign. Such methods were also used last year and during key political turning points. In December 2019 and April 2020, Facebook’s removal of accounts engaged in CIB in Georgia identified that the majority of these accounts were connected to the ruling  party and some to opposition as well. This confirms that attempts to manipulate public opinion on Facebook are also carried out by internal actors along with external hostile actors such as Russia. In fact, Georgia’s thirty-year history of independence has been accompanied by a constant fight for survival and freedom against the Russian Federation’s aggressive actions. Russia continues to wage a hybrid war against Georgia using sophisticated information operations and spread of disinformation as a weapon. Facebook’s takedown operation played an important role in increasing the integrity of the information space. However, the effect of these measures has been only temporary. Similar inauthentic pages are still being created and use more sophisticated tactics in an attempt to avoid possible future sanctions from Facebook. As disinformation and sponsored discrediting campaigns are again gaining traction ahead of the upcoming elections in Georgia, lack of transparency of political advertising on Facebook allows malicious actors to bypass requirements of Georgia’s legislation on disclosure of political ad spending.

With only four months remaining until Georgia’s parliamentary elections, Facebook has a chance to take a responsible role in safeguarding the information environment during Georgia’s elections. Ensuring immediate introduction of Facebook’s mechanisms for transparency of political advertisement is a crucial step.

We hereby urge you to take the following measures:

  • Facebook should launch the Political Ad Library and Political Ads API in Georgia as soon as possible, like it did ahead of elections in Ukraine and European Parliament elections in the EU member states in 2019. In line with Georgian legislation, identity of advertisers/payers, contact information, amount spent on each ad, currency used, the time period of an ad should be disclosed along with geographic and demographic reach of the ads.
  • During election period, Facebook should strengthen its efforts to identify CIB and remove from the platform accounts involved in it.
  • Following identification of CIB and removal of networks, Facebook should notify subscribers and followers of accounts that were removed for CIB about the action taken.
  • Facebook should develop and deepen cooperation with reputable and nonpartisan domestic civil society organizations carrying out methodological social media monitoring and fact-checking and ensure timely and effective reaction to their findings.
  • Micro-targeting of political ads based on user behavior should not be allowed.
  • Running political ads from a foreign country should be prohibited.
  • Facebook should increase page transparency by showing the confirmed owner of a page and continue making information available about the number and location of page administrators along with information about the page history (e.g., name changes).
  • Facebook should introduce clearer and more prominent fact-checking labels and to this end, partner with IFCN accredited fact-checking organizations in Georgia.

You have once said that in a democracy it is very important that people see for themselves what politicians are saying, so they make their own judgments. However, amid the anonymous, coordinated and sponsored political discrediting campaigns in Georgia, citizens are misled, which takes away their freedom of information and possibility to form political opinions based on their own judgments – which, according to your formula, is no longer a democracy. We believe that Facebook will choose to stand on the side of democracy.

We hope that Facebook’s prompt action and genuine cooperation will make it possible to secure the Georgian democracy and integrity of important 2020 parliamentary elections from external and internal interference.

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