Between September 1 and 23, the networks monitored in the Republic of Moldova generated 9,882 videos, which accumulated 93.1 million views on the TikTok platform. We are talking about a huge flow of mass-distributed content: over 204,000 shares and 1.5 million likes. In a country with only 2.3 million citizens, these figures indicate a propaganda machine operating at full capacity, flooding the digital space of Moldovans 24/7.
A recurring technique we have noticed is that of flooding the information flow on a certain topic in order to cover up any other type of discourse. This often means that volume replaces the complexity or quality of the messages/videos created. The messages are repetitive, designed to fix the same narratives and conspiracies in the minds of the public, but that does not make them any less effective.
In the Republic of Moldova, however, we observe a distinctive element: a much higher proportion of content generated with artificial intelligence, compared to what we monitored in Romania. Between September 1 and 23, we monitored 93 accounts specializing in producing manipulative AI content, directed almost exclusively against Maia Sandu and the Action and Solidarity Party (PAS), accounts that we also discussed in a separate investigation.
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